DLLC Leadership Team
John Cocca, Director of the Arizona Department of Liquor Licenses and Control (Department of Liquor), was appointed by Governor Ducey in February 2015. The department regulates liquor based on the 3-tier system of alcohol distribution. The three tiers are: production, distribution and retail sale of alcoholic beverages. Compliance with state liquor laws is achieved through training, enforcement and adjudication (A.R.S. Title 4 and A.A.C. Title 19). The Department of Liquor director is responsible for the administration of all the divisions of the department: Investigations, Licensing and Administration. Director Cocca serves at the pleasure of the governor (A.R.S. §4-111).
Prior to this appointment, the City of Scottsdale was Director Cocca's employer for 30-years, from February 1985 to February 2015. His last assignment was the Investigations/Personnel Development Services Bureau Assistant Chief. His responsibilities included oversight of police investigations, employee training and forensic evidence.
At the age of 21, Director Cocca began his law enforcement career, advancing through the ranks as a patrol officer, field training officer, crime scene officer, undercover narcotics detective, patrol sergeant, media relations sergeant, community affairs sergeant, patrol lieutenant, basic training lieutenant, patrol commander and uniform and investigations assistant chief. As a certified police instructor for AZPOST (Arizona Police Officer Standardized Training), Director Cocca frequently instructed at the Arizona Law Enforcement Training Academy (ALEA) for law enforcement recruits.
Director Cocca is a member if the International Associations of Chiefs of Police, FBI National Academy Associates, the Arizona Association of Chiefs of Police, the East Valley Chiefs of Police and is Past-Chairman of the Arizona Law Enforcement Academy (ALEA) Users Committee. He has served on a number of committees with the Boys and Girls Club and the Scottsdale Unified and Paradise Valley School Districts. He is a board member for MASK (Mother's Awareness for School Aged Kids).
Director Cocca holds a Bachelor of Science Degree from Arizona State University in Justice Studies and a Master's Degree in Educational Leadership from Northern Arizona University. He is a graduate of the FBI National Academy's Executive Management program.
A native of Arizona and raised in Scottsdale, he resides in Scottsdale with his wife of 31 years and has two adult children.
Michael Rosenberger, Deputy Director of the Arizona Department of Liquor Licenses and Control (DLLC), was appointed by Director Cocca in May 2015. Prior to his appointment to DLLC, Deputy Director Rosenberger served for 27 years as a police officer with the City of Scottsdale, retiring in 2013 at the rank of Commander. His last assignment was as Patrol Commander of the Foothills Patrol District.
Deputy Director Rosenberger has experience in virtually every facet of law enforcement including, patrol operations, criminal investigations, training, internal affairs, and undercover operations. In addition, he has experience with the Arizona Peace Officer Standards and Training Board (AZPOST) in the compliance division, where he worked to ensure that peace officers and police agencies in the State adhered to the minimum standards of training, hiring and professional conduct as prescribed by State law and Arizona Administrative regulations.
As Deputy Director, he serves at the pleasure of the Director as second in command of DLLC with primary responsibility over the Investigations Division to ensure compliance with State liquor law through training, enforcement and adjudication (A.R.S. Title 4 and A.A.C. Title 19).
Deputy Director Rosenberger has a Bachelor of Arts degree in Police Science from Ottawa University. He is a graduate of the FBI National Academy, and the Senior Management Institute for Police/Police Executive Research Forum. Deputy Director Rosenberger is a member of the Arizona Association of Chiefs of Police, Police Executive Research Forum, FBI National Academy Associates, and the International Association of Chiefs of Police.
Assistant Director of Administration
Phone: 602-364-1952Email: Jeffery.Trillo@azliquor.gov
Jeffery Trillo, Assistant Director of Administration, has primary oversight and responsibility for business occurring in the Administrative Division of the Department of Liquor. This includes the Audit, Budget, Procurement, Information Technology, and Liquor Board Liaison/Policy Advisor functions. He also performs in the agency roles of Public Information Officer, Legislative Liaison, Arizona Management System (AMS) Process Owner, and Emergency Preparedness Officer.
Jeffery joined the department in November 2016 following a 23-year career as a policing professional with the Scottsdale Police Department. He brings with him a diverse background of experiences and capabilities having worked across all agency bureaus and achieved the rank of Lieutenant.
Jeffery has a Bachelor of Science degree in Justice Studies and a Master's degree in Public Administration, both from Arizona State University. He is also a graduate of the Northwestern University - School of Police Staff and Command.
Lee A. Hill
Asst. Dir. of Licensing, Communication Dir., & Human Resources
Lee Hill, Assistant Director of Licensing, is responsible for licensing applicants purusant to A.R.S. Title 4. Four areas of primarly focus include: 1) to efficiently license qualified applicants; 2) reduce processing time; 3) assist applicants and licensees with liquor law compliance; and 4) deliver exceptional customer service.
Lee directs communications between department staff, licensees, and industry stakeholders including law enforcement and government agencies, neighborhood associations, media, and the public. The primary communication objectives are to provide easy and quick public access to agency staff, and to provide easy-to-find, business-friendly information.
Lee is responsible for the Human Resource Unit.
Lee joined the Department of Liquor in June 2007 after a 20-year career as a producer/writer of national and local television.
Lee has called Arizona "home" since 1975. She is active in domestic and international touring by bicycle.